The customer of 2015 is an extremely connected individual. While that may not surprise you, what may is how connected customers are. Thanks to SocialMediaToday, their extensive research gives a detailed look into the men and women of today and what impacts their purchasing.
When it comes to smartphones, they are virtually attached to most of our hands. Today, a staggering 63 percent of women, and 73 percent of men, check their phones at least once an hour. Additionally, 75 percent of Millennials are in on the act as well. In total, 50 percent of all smartphone users check their phones as their first and/or last part of their day before sleeping.
When it comes to business decisions, customers are checking multiple sources for a price comparison and aren’t afraid to let their dissatisfaction with a company be known on social media–but are often less inclined to praise a company or product in the same manner.
In short, the customer of today wants value, quality and isn’t afraid to let their network know when something isn’t up to par. Some key traits in a product or business that doesn’t reach that bar is a lack of immediacy, distrust and inauthenticity. But once a customer is convinced in a product or business, they are likely to be a long-time consumer as 89 percent of customers rely on brand loyalty for making follow up purchases.
For many in the sphere, these numbers may not be the most surprising, but the sizely percentages indicate the pathos and tendencies of the modern shopper are shared across the board. With no indication that a smartphone is heading towards irrelevance, what will the percentages be in a few years? We’ll have to wait for those results, but we’ll likely be able to get an early beat if we pay attention to social media posts related to the biggest products on the market.
This article originally appeared on DonMathis.net
Photo courtesy of Credit: romanlily/Flcikr Creative Commons